Trump Media DJT Stock Price at $17 Amid Insider Selling and Crypto Expansion

NASDAQ:DJT Stock Price Performance and Market Context

Trump Media & Technology Group Corp. (NASDAQ:DJT) opened at $17.16 today and is trading around $17.11, up 0.74% from yesterday’s close of $16.99. Shares have fluctuated between $17.03 and $17.49 intraday, with a 52-week range stretching from $11.75 to $54.68. Despite a 49.8% year-to-date rally, the stock is still down roughly 68% from its peak. Market capitalization stands at $4.79 billion with average daily volume near 7.6 million shares, indicating high liquidity but also persistent volatility, as highlighted by its elevated five-year beta of 4.71. The extreme swings underscore how much sentiment, politics, and speculative activity drive DJT compared with fundamental performance. You can track live trading here: real-time chart.

NASDAQ:DJT Valuation and Financial Fragility

The company’s fundamentals remain thin relative to its valuation. DJT trades at a staggering trailing P/E ratio of 190, supported by annual revenue of just $3.72 million against a net loss of $108.6 million. Return on equity is negative at -8.28% and return on assets at -5.18%, reflecting unprofitability. Price-to-sales is an astronomical 1,010x, showing the disconnect between financials and share price. Despite poor earnings quality, the balance sheet is cash-rich, holding $2.09 billion with debt of $947 million, keeping debt-to-equity at 41.5%. Levered free cash flow remains negative at -$1.03 billion, suggesting cash burn continues. Book value per share is $8.24, which makes the current stock price trading at about 2.08x book value — modest relative to many peers, but inflated when considering profitability challenges.

NASDAQ:DJT Insider Transactions and Investor Sentiment

Insider activity has raised questions about long-term conviction. The company’s general counsel, Scott Glabe, recently sold the last of his vested shares, unloading 30,000 shares at an average price of $16.97 for proceeds of roughly $500,000. In total, Glabe has disposed of 160,000 shares since 2024, collecting $2.8 million. Board member Eric Swider has also reduced his stake by about 165,000 shares since November. No major insider has bought shares on the open market, with sales often tied to taxes but increasingly reflecting divestment. Donald Trump remains the largest holder, with 114.8 million shares valued near $1.9 billion at current prices, locked in a trust. You can monitor updated insider actions here: insider transactions. This pattern of exits contrasts with the company’s messaging around long-term growth, weighing on sentiment.

NASDAQ:DJT Strategic Expansion into Crypto Assets

One of the most aggressive moves has been DJT’s foray into digital assets. The company, in partnership with Crypto.com and Yorkville, announced a $6.4 billion strategy to acquire CRO tokens. Trump Media itself purchased 684 million CRO tokens, worth about $105 million, while Crypto.com injected $50 million into DJT stock as part of the arrangement. These tokens will be integrated into Truth Social and related platforms, turning CRO into a utility token for payments and rewards. The company is positioning itself as a political-media-crypto hybrid, blending social media with digital asset strategies. CEO Devin Nunes described the project as a long-term bet on crypto adoption, and CRO surged 35% after the announcement. For DJT, shares rallied as much as 10% before consolidating, reflecting speculative excitement around crypto exposure but also raising regulatory and governance questions.

NASDAQ:DJT User Growth, Product Scope, and Revenue Outlook

DJT’s primary product remains Truth Social, which struggles against dominant incumbents like Meta Platforms and X (formerly Twitter). Revenue is modest, at $3.7 million annually, largely ad-driven. New initiatives, including politically themed ETFs and global streaming ventures, are attempts to diversify, but execution risk is high. The platform’s brand identity is inseparable from Donald Trump, which secures loyalty from a niche audience but caps mainstream adoption. The company is also leaning heavily into cultural tokens and blockchain tie-ups, creating volatile revenue streams tied to speculative cycles. Analysts have yet to provide consensus estimates, leaving investors with limited transparency.

NASDAQ:DJT Price Targets, Volatility, and Investment View

DJT lacks formal Wall Street coverage, and the one-year target estimate stands empty, underscoring analyst caution. Historical volatility is extreme — in less than a year, shares have swung between $11.75 and $54.68. With cash reserves of $2.09 billion, the company has liquidity to pursue bold strategies, but losses, insider selling, and dependence on political identity limit long-term stability. Relative to Reddit (RDDT, $256/share, $48B market cap) or Rumble (RUM, $7.52/share, $2.5B market cap), DJT’s valuation remains speculative. The implied future rests heavily on whether its crypto integration and brand loyalty can transform into durable cash flow.

Based on the data, NASDAQ:DJT is a speculative hold at $17, with downside risk from insider selling and financial losses, but upside tied to Trump’s political momentum and crypto adoption. A bullish scenario could see DJT retesting $30-35 if user growth and token strategies deliver traction. A bearish breakdown toward book value near $8 remains possible if revenue fails to scale.

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